Sentence context, word recognition, and repetition blindness.

When the sentence She ran her best time yet in the rice last week is displayed using rapid serial visual presentation, viewers sometimes misread rice as race (M. C. Potter, A. Moryadas, I. Abrams, & A. Noel, 1993). Seven experiments combined misreading and repetition blindness (RB) paradigms to determine whether misreading of a word because of biasing sentence context represents a genuine perceptual effect. In Experiments 1-4, misreading a word either caused or prevented RB for a downstream word, depending on whether orthographic similarity was increased or decreased. Additional experiments examined temporal parameters of misreading RB and tested the hypothesis that RB results from reconstructive memory processes. Results suggest that the effect of prior context occurs during perception.